Email open rates can make or break your email marketing success.

In our latest video, below, Jason Buckner from Automation Made Easy and i-Convert Summit shares game-changing strategies to boost your open rates, protect your sender reputation, and get more of your emails into inboxes.

Watch the video below to learn how to optimize your email campaigns and keep your audience engaged:

Why Email Open Rates Matter
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Average email open rates range between 17% and 28%, depending on your niche.

If your emails are only hitting that range—or worse, at the low end—you might unknowingly harm your sender reputation.

Google’s Rules on Email Reputation

Google, as a leader in email deliverability and hosting, sets the tone for how the email world operates.

If you consistently send emails to people who aren’t opening them, Google marks your domain reputation with a negative “cross.”

Over time, too many crosses lower your domain reputation, making it harder for your emails to land in inboxes.

The Four-Month Rule for Better Email Open Rates

Here’s the fix: only email people who’ve opened your emails in the last four months. This strategy improves your open rates and boosts your sender reputation.

Follow this rule:

• Send five emails only to your engaged audience (those who’ve opened in the past four months).
• Then, send one email to your entire database to keep them in the loop.

Re-engagement Campaigns for Inactive Subscribers

Don’t forget about the rest of your database! Run re-engagement campaigns through:

• SMS
• Facebook marketing
• Other creative avenues

The goal?

Get them to opt back in so they remain a valuable part of your list.

Deliver High-Quality Content Every Time

It’s not just about who you email; it’s about what you send. Always deliver valuable content that solves problems for your audience.

Whether it’s a newsletter or a marketing email, make sure it’s something your readers want to open and click through.

Your Email Success Blueprint

To recap:

1. Only email people who’ve opened in the last four months.
2. Run re-engagement campaigns to re-activate inactive subscribers.
3. Always send valuable, problem-solving content to your audience.

Following these steps will skyrocket your open rates and keep your emails landing in inboxes.

Keen to learn more conversion strategies to help you double your sales?

Click the button below to watch more from Jason now... then get ready to get more sales!
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