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From Connection to Conversion: How to Engage Your Ideal Clients on LinkedIn

Tuesday, October 29, 2024

Primary Blog/Expert Authority/From Connection to Conversion: How to Engage Your Ideal Clients on LinkedIn

Connections To Conversions

If you’ve ever wondered how to use LinkedIn to connect with your ideal audience and turn those connections into clients, you’re in for a treat!

In this interview, John Bellamy dives deep into the strategies and secrets behind effective LinkedIn engagement.

From connection requests to follow-ups and CRM integrations, John shares practical tips that will help you make the most of LinkedIn.

Watch the video below now and discover how to leverage LinkedIn to grow your business, build meaningful relationships, and double your sales:


JOHN BELLAMY:
"So, typically when we're working with clients, we start with an initial messaging campaign. It begins with a connection request, and nothing happens until that request is accepted. Once accepted, we usually send three to five follow-up messages over the span of 45 to 60 days. We're looking for low-hanging fruit—people who respond, even with a simple "yes," so we can engage and move them further along the process.

I know you’ll be talking about Keap and other platforms, and what I love about LinkedIn is that you can use it to identify your target audience, connect with them, and start conversations. Once those conversations develop, you can bring them off LinkedIn and into your CRM of choice, whether it’s Keap or another platform, to continue nurturing the relationship.

Maybe you have a lead magnet, a case study, a webinar, or a video resource to share. The idea is to use LinkedIn to initiate connections and leverage your CRM to follow up, convert, and build the relationship further. You can also engage on LinkedIn through posts, articles, or live sessions to keep the conversation going.

I’ll say this multiple times today—consistency is key. Leveraging LinkedIn’s Sales Navigator helps ensure you stay consistent with your strategy."


JASON BUCKNER:
"So, what you're saying is that this LinkedIn strategy could replace other lead generation methods, like Facebook ads. Instead of relying on paid ads, we manually reach out, connect with the right people, and start conversations. Those conversations can ultimately lead to actions like signing up for a webinar or downloading a free report, which moves them into the conversion phase."

JOHN BELLAMY:
"Exactly! Think of it as digital door-knocking—just knocking on the right doors. Some people compare it to networking events, but they’re not as cheap as they seem. A $25 event can really cost $500 to $1,000 when you account for travel, time, and other expenses. With LinkedIn, you can do this digitally and at scale, which makes it so effective.

What we’re discussing here is a long-term connection process—a bit “dumb and boring,” but highly effective. And we haven’t even touched on paid advertising yet.

To give you some numbers, our clients typically see a cost of connection ranging from $2.86 to $16.50, depending on how targeted the audience is and how active they are on LinkedIn. On average, you can expect connections to cost under $8. From there, it’s all about the next steps—engagement, conversations, booked appointments, and, finally, sales or acquisitions.

If your client’s long-term value is $5,000 or more, and they are active on LinkedIn, then this platform is perfect. However, if you’re selling a $2 widget without high volume, or if your target market isn’t on LinkedIn, it may not be the right platform for you.

Sales Navigator is crucial here. It helps you figure out whether your audience is actively engaged on LinkedIn, saving you from wasting time on a platform where your market doesn’t exist."

Jason Buckner:
"That’s a great point! It’s important to make sure your audience is on LinkedIn before investing time and effort into conversations that might not lead anywhere."


JOHN BELLAMY:
"Exactly. You also need to structure your LinkedIn communications the right way. We often talk about the concept of "above the fold" in web design—the idea being that the less people need to scroll, the more likely they are to engage.

With connection messages on LinkedIn, you're limited by character count, which can change over time. The goal is to make them short, sharp, and punchy. For me, the only objective of a connection message is to get the person to hit the blue "accept" button. That’s it."



Ready to Take Your LinkedIn Strategy to the Next Level?

John Bellamy has shared some incredible insights in this interview, but there’s even more to uncover! If you want to dive deeper into how LinkedIn can help you build meaningful connections, engage your audience, and convert those relationships into real results, you won’t want to miss the rest of this conversation.

Click the link below to watch the full interview with John now, and start making the most of LinkedIn today!
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Hi, I Am Jason Buckner

CEO Of i-Convert Summit

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